Blog/Market

28 July 2026 · 9 min read

New Developments on the Costa del Sol, and How We Choose Them

Buying new on the Costa del Sol is one of the best things you can do here. It is also where the distance between the brochure and the building is at its widest. Everyone shows you the same renders. The question worth asking is which developments an agency will stand behind, and why.

Carlos, founder and architect of DIEZ

Carlos

Architect and Founder, DIEZ

A new-build villa in Nueva Andalucia, Marbella

Why new-build is worth doing here

Start with the case in favour, because it rarely gets made properly. A new home here is built to a standard the Costa del Sol did not hold to a generation ago: thermal performance, acoustic separation, glazing, cross-ventilation and services have all improved, fastest at the top of the market. You feel it in July, and in the electricity bill.

The land argument matters as much. The straightforward plots went years ago, and what is left is steeper and tighter, which sounds like a drawback and is often the opposite: awkward land forces architecture. Add a home nobody has lived in, warranties that mean something, and a real say in the finishes. Set against a resale needing a full renovation to match it, new often stops looking like a premium and starts looking like arithmetic.

A render is an argument. A finished building is evidence. Almost the entire skill of buying new lies in telling those two things apart.

Where the new coast actually is

New development is not spread evenly, and its shape says a lot about where land, permission and appetite still meet. Of the 331 new developments we list, the weight sits at the western end. Read this as our inventory and nothing more.

  • Estepona, 84. The most active new-build municipality we cover, and the one still releasing land at scale.
  • Marbella, 63. Fewer schemes, tighter sites, infill rather than expansion.
  • Mijas, 62. Volume, value, and much hillside product with real distance to the sea.
  • Benahavis, 42. Small by definition. The estates are close to built out.
  • Fuengirola, 26, and Benalmadena, 19. Urban, dense, a different buyer entirely.
  • Sotogrande, 22, and Torremolinos, 10. Two ends of the coast with almost nothing in common.

The pattern is simple. Estepona still grows outward, which is why it carries the most new stock and why the apartments in Estepona we list skew newer than anywhere else we work. Marbella has run out of easy room and builds into gaps. Benahavis barely builds at all. Three propositions wearing one word on a portal.

A new villa with sea views in Sierra Blanca, Marbella
Sierra Blanca, Marbella. Marbella builds into gaps now rather than outward.

The figure that does not exist

Here is the most useful fact in this post, and one almost nobody will say to you. If you want to check a new-build villa against what new-build villas actually sell for, you cannot. The number does not exist.

The notaries publish registered closing prices by zone and type, the best evidence available and the backbone of our post on what Costa del Sol property actually sells for. But look for a registered new-build villa figure across the Benahavis zones, or in Atalaya and Isdabe, and every cell reads n/a. Not low. Absent. Too few new detached houses complete there to report one.

So the comparable, the instrument every careful buyer reaches for first, is missing for the exact product they are being sold. A resale villa in Marbella reads against a median of EUR 4,441 per square metre, spanning 63 zones and running from roughly EUR 2,289 to EUR 16,889. Estepona, EUR 3,295 across 38 zones. For a new villa in Benahavis, nothing.

Read that correctly. It is not a warning, it is a job description. When the comparables run out, the only way left to judge a building is to read the building, and the people building it. That is not our fallback. It is the method, and why an architect runs this agency.

Scarcity, where the land runs out

The reason that figure is missing is also the investment case. Benahavis recorded 800 property transactions in 2024: 83 new-build, 717 resale. One in ten. In a municipality holding some of the most sought-after addresses in southern Europe, new supply is a rounding error.

The registered villa prices show what scarcity does. Los Flamingos, EUR 6,730 per square metre against EUR 2,769 for apartments. El Madronal, EUR 6,652 and EUR 5,026. La Zagaleta, EUR 6,483, no apartment stock. La Quinta and La Heredia, EUR 6,401. Monte Mayor, EUR 3,827. Benahavis Pueblo, EUR 2,740 and EUR 2,191. One municipality, roughly two and a half times from top to bottom.

A new villa in a zone where 83 new homes traded in a year is not competing with supply, which is why the few genuinely good villas in Benahavis move quietly and quickly. A per-metre figure is blunt at that level anyway: those homes are priced by land, privacy and aspect, not built area.

New-build and resale, side by side

The two are different instruments, not better and worse. The full comparison is in off-plan or resale in Marbella, and the mechanics in the off-plan buying guide. The short version is below.

New-build first transferResale
What you can benchmark againstOften nothing. No registered new-build villa figure exists across the Benahavis zones or in Atalaya and Isdabe.Registered notarial prices by zone and type: evidence of what was paid.
Tax on purchase10 per cent IVA, a state tax, plus AJD at the general Andalusian rate of 1.2 per cent.ITP at 7 per cent in Andalusia. No IVA, no AJD on the transfer.
Guarantee on money paid earlySums paid before completion must be guaranteed, by bond insurance or a joint guarantee, from the building licence.Not applicable. You pay a deposit and complete within months.
TimingPhased, and measured in years. You buy a drawing and wait.Weeks to months. See the offer to keys timeline.
What to check firstOrientation, plot, structure, spec, licence, and the developer's delivered work.The building itself, which you can stand in. See spotting a badly built villa.

One national figure cuts against the assumption that new is where the heat is. Spain's Housing Price Index rose 12.9 per cent year on year in the first quarter of 2026: new dwellings up 9.1 per cent, second-hand up 13.5 per cent. Second-hand is outpacing new-build nationally. New-build is not automatically the faster horse. It has to be the right building.

On the guarantee: a developer taking your money before the building exists must guarantee its return, by bond insurance or a joint guarantee, from the granting of the building licence. We check it on every scheme we list.

How we choose a development

This is the part that matters, so here it is without hedging. Every agency here can sell you the same schemes. What we offer is a filter, and this is it, in the order we apply it.

  1. 1We read the building, not the render. Carlos is an architect, and the first pass is the drawings: orientation, how the plot is used, where the sun lands in August and in January, ceiling heights, structure, and what the specification says rather than what the adjectives imply. A render is styled. A section is not. Most schemes are decided here, and most of what we decline fails at this step, quietly, before a client hears the name.
  2. 2We look at what the developer has already delivered. Not their CGI. Their finished buildings, some years on, once the coast has tested them. We stand in them: how the render aged, whether the terraces drain, what the communal areas look like once the photographer has gone, how the snagging was handled. A developer's last building is the most honest brochure they will produce.
  3. 3We check the legal spine. Licence, planning status, the guarantee regime on staged payments, the contract, and what is warranted and for how long. Unglamorous, and non-negotiable. A beautiful scheme with a licence problem is not one.
  4. 4We work our own relationships, because a lot of the best stock never reaches a portal. Some of the strongest schemes are placed quietly, long before anyone builds a landing page. Of the 331 new developments we list, 15 are exclusives we hold directly, through nine agency and developer relationships. That is not a secret, it is how the top of this market has always moved, and it is why we hold off-market properties the feed does not carry.
  5. 5We say no. This is the one that makes a list worth reading. Most of what exists here is not worth showing to the people we work with, and a curated list only means something if things are left off it. Every one of the 176 exclusives we host is marked DIEZ Selection, because we only host what we would put our name to. We turn down schemes we could sell. That is the whole product.
An architect-designed contemporary villa in El Madronal, Benahavis
El Madronal, Benahavis. Awkward land forces architecture, and usually improves it.

What the filter looks like in practice

It shows up as absence, mostly, which is hard to advertise. It shows too in the 176 exclusive properties live on the site, sourced directly from agencies and never appearing in the MLS feed. Not a marketing line: years of relationships on a coast where the best stock still moves by phone call.

It shows in what we ask before showing you anything. Orientation before postcode. Plot before facade. Whether you actually want a sea view, of which we list 930 across our resale stock, or have been told you want one. Whether golf frontage, 830 of them, is a life or a resale story. Whether a gated community, 829, is security or habit.

And it shows in geography, which matters as much as the building, so our reading of the areas sits in the honest map of the Costa del Sol and the New Golden Mile has its own piece. Foreign buyers were 34.3 per cent of registered transactions in Malaga province in the first quarter of 2026, nearly all choosing an area they barely know.

A market moving quickly

None of this is a counsel of patience for its own sake. The coast is moving. Tinsa's valuation model put Marbella at EUR 3,641 per square metre in the first quarter of 2026, up 20.53 per cent year on year, and their IMIE Mercados Locales index rose 15.2 per cent in the second quarter of 2026, the strongest annual rate since the third quarter of 2006. Label those honestly: a valuation model is a model, not a record of sale prices.

But the direction is not in dispute, and it has a consequence. Schemes that once took a year to sell now take a season, which compresses the time a buyer has to think. Doing the reading in advance, rather than inside a reservation window, is how you move quickly without moving carelessly. That is most of what we are for.

The words, briefly

Off-plan
Buying before the building is finished, sometimes before it is started. You are buying drawings, a specification and a date.
New-build
A first transfer: the home has never been sold before. A tax category as much as a description, and it changes what you pay.
Licencia de primera ocupacion
The first occupation licence. The town hall confirming the finished building matches what was permitted and may be lived in. No licence, no keys.
Aval or seguro de caucion
The joint guarantee or bond insurance securing money you pay before completion, so it comes back if the building does not.
IVA
Spanish VAT, 10 per cent on the first transfer of a new dwelling. A state tax, not a regional one.
AJD
Stamp duty, at the general Andalusian rate of 1.2 per cent. It accompanies IVA on a new-build purchase.
ITP
Transfer tax, 7 per cent in Andalusia. It is what a resale pays instead of IVA and AJD.
Snagging
The defects found on handover, and the process of getting them repaired. A developer's quality shows here most.
Phase
A development released in stages. Later phases are usually dearer, and sometimes a different building in all but name.

Who you want in the room

Every agency on this coast has the same renders. What we have is an architect who reads the drawings before the marketing, a habit of standing in a developer's finished buildings before we sell their next one, and a willingness to leave things off the list. Where the comparables do not exist, that judgement is not an extra. It is the only thing there is.

So, the honest pitch. If you want a long list, any agency here will give you one this afternoon. If you want a short one, with the reasons attached and the rejections explained, that is what we do. Look at the new developments we list, then ask what we left out, and why. It is a better question than any the brochure invites, and we will answer it properly.

When you are ready, talk to us. Bring the scheme you have already been shown. We will read it with you, and tell you what we think, including when what we think is no.

Common questions

Is new-build a better buy than resale on the Costa del Sol?

Often, but not automatically. New-build gives you current specification, warranties and a home nobody has lived in, and it is frequently cheaper than bringing a resale to the same standard. Nationally, though, second-hand prices rose 13.5 per cent year on year in the first quarter of 2026 against 9.1 per cent for new dwellings. The category does not decide it. The building does.

Why can I not find an average price for new-build villas in Benahavis?

Because there is not one. The registered notarial data reports n/a for new-build villas across every Benahavis zone, and in the Atalaya and Isdabe zone, since too few new detached houses complete there to publish a figure. Benahavis recorded 800 transactions in 2024 and only 83 were new-build. It means comparables cannot help you on that product, so the building and the developer have to be read instead.

What tax do I pay on a new-build compared with a resale?

A new-build first transfer carries 10 per cent IVA, which is a state tax, plus AJD at the general Andalusian rate of 1.2 per cent. A resale instead pays ITP at 7 per cent in Andalusia. That is a real difference in cost between the two routes, and it belongs in your budget from the first conversation rather than the last.

Is my money safe if I pay before the building is finished?

It has to be guaranteed. A developer taking sums before completion must secure their return through a bond insurance contract or a joint guarantee, and the obligation runs from the granting of the building licence. We check the guarantee on every scheme we list.

Do you have access to developments other agencies do not?

On the large schemes, mostly no, and we will not pretend otherwise: the coast shares that stock. Where it differs is off-market. We hold 176 exclusive properties live on the site, sourced directly from agencies and never reaching the MLS feed, and 15 of them are new developments, drawn from nine agency and developer relationships. You can see the off-market side of what we hold.

How do you decide which developments to list?

In order: we read the drawings for orientation, plot, structure and specification; we go and stand in what the developer has already delivered; we check the licence, the guarantees and the contract; we work our own relationships for stock that never reaches a portal; and then we say no to most of it. A curated list is only worth something if things get left off it.

Sources

Every figure in this guide is drawn from an official source. Rules and rates change, and your own circumstances may differ, so confirm the detail with a lawyer or the relevant authority before you act.

  1. DIEZ listings and exclusive-property records, July 2026 · DIEZ

    DIEZ lists 331 new developments and holds 176 exclusive properties live on the site, sourced directly from agencies and developers and never appearing in the MLS feed. 15 of those exclusives are new developments, drawn from nine agency and developer relationships, and every one of the 176 is marked DIEZ Selection. These are our own inventory counts, not market data.

    View source
  2. Estadistica notarial de compraventa de vivienda, precios por zona, June 2026 · Consejo General del Notariado

    There is no registered new-build villa price reported across the Benahavis zones or in the Atalaya and Isdabe zone. The figure is n/a because too few new detached houses transact to report one.

    View source
  3. Estadistica notarial de compraventa de vivienda, June 2026 · Consejo General del Notariado

    Marbella's registered notarial median was EUR 4,441 per m2 in June 2026, a median across 63 zones with an internal range of roughly EUR 2,289 to EUR 16,889 per m2.

    View source
  4. Estadistica notarial de compraventa de vivienda, June 2026 · Consejo General del Notariado

    Estepona's registered notarial median was EUR 3,295 per m2 in June 2026, across 38 zones, with a range of roughly EUR 2,364 to EUR 8,030 per m2.

    View source
  5. Estadistica notarial de compraventa de vivienda, precios por zona, June 2026 · Consejo General del Notariado

    Registered villa and apartment prices per m2 by Benahavis zone: Los Flamingos 6,730 and 2,769; El Madronal 6,652 and 5,026; La Zagaleta 6,483 with no apartment stock; La Quinta and La Heredia 6,401 and 3,970; Monte Mayor 3,827 and 3,757; Benahavis Pueblo 2,740 and 2,191.

    View source
  6. Sistema de Informacion Multiterritorial de Andalucia (SIMA), transacciones inmobiliarias 2024 · Instituto de Estadistica y Cartografia de Andalucia (SIMA), Junta de Andalucia

    Benahavis recorded 800 property transactions in 2024: 83 new-build and 717 resale.

    View source
  7. Indice de Precios de Vivienda (IPV), Q1 2026 · INE

    Spain's Housing Price Index rose 12.9 per cent year on year in Q1 2026, with new dwellings up 9.1 per cent and second-hand dwellings up 13.5 per cent.

    View source
  8. Tinsa IMIE Mercados Locales, Q1 2026 · Tinsa

    Tinsa's valuation figure for Marbella in Q1 2026 was EUR 3,641 per m2, up 20.53 per cent year on year. Tinsa publishes a valuation model, not registered sale prices.

    View source
  9. Tinsa IMIE Mercados Locales, Q2 2026 · Tinsa

    Tinsa's IMIE Mercados Locales rose 15.2 per cent year on year in Q2 2026, the strongest annual rate since Q3 2006.

    View source
  10. Estadistica Registral Inmobiliaria, Q1 2026 · Colegio de Registradores

    Foreign buyers were 34.3 per cent of registered property transactions in Malaga province in Q1 2026.

    View source
  11. Ley 37/1992, de 28 de diciembre, del Impuesto sobre el Valor Anadido, tipos impositivos · Agencia Estatal de Administracion Tributaria (AEAT)

    IVA on the first transfer of a new-build dwelling is charged at 10 per cent. IVA is a state tax, not a regional one.

    View source
  12. Ley 5/2021, de 20 de octubre, de Tributos Cedidos de la Comunidad Autonoma de Andalucia · Junta de Andalucia (Consejeria de Economia, Hacienda y Fondos Europeos)

    The general AJD rate in Andalusia is 1.2 per cent, and ITP on a resale purchase is charged at 7 per cent.

    View source
  13. Disposicion Adicional Primera, Ley 38/1999, de 5 de noviembre, de Ordenacion de la Edificacion, as amended by Ley 20/2015 (which repealed Ley 57/1968 with effect from 1 January 2016) · BOE

    A developer taking sums before completion must guarantee their return through a bond insurance contract (seguro de caucion) or a joint guarantee (aval solidario), with the obligation running from the granting of the building licence.

    View source

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